Dear Mr. Alafogiannis, Congratulations.
Few Greek books on this topic are as well-written and correctly structured as yours. Thankfully, because related source material on the subject of best sales practices are really hard to find in Greek language. Even though I believe I have an in – depth knowledge on the subject, I can distinguish here a very good blend of bibliography, experience and Greek reality. The Selling profession can be the most interesting and profitable, but unfortunately many a times has been discredited by individuals who completely ignore their clients’ needs and are only interested in promoting their own product by any means possible – regardless of what that might mean for our profession in general, or their own future reputation. This is why it is important to redefine this profession and rub out the bad rap that has been created. By cultivating a strong sense of strict professional conscience, your book helps cultivate respect for the ability of selling. I hope you help us with more such works in the near future.
Amiably,
Chr. Matsikoudis
Business Development Manager at CloudBiz
“This is an extremely interesting book, which should be on the bookshelf of every professional salesperson. It covers the entire procedure of selling, from client search up to the closing and after sales service. The content is presented in the form of precise and practical “decalogues” and as a series of real world examples, which truly do convert the complicated process of selling to a simple, easy method that can be applied immediately.”
George Avlonitis
Professor of Marketing
Deputy Chairman of the Academic Council
Athens University of Economics and Business